If your offer doesn't feel like a must-have for a specific audience, no amount of traffic will fix it.

Learn what makes visitors trust you, stay longer, and actually sign up.

Stop spreading yourself thin. Learn how to pick the promotion strategy that fits your stage and resources.

You're putting in the effort into promoting your SaaS. You've tested different channels. Hired specialists. But signups stay low, and every new customer costs more than it should.

Over 15+ years, I've watched countless SaaS companies struggle with the same issue: promoting without the right foundations simply doesn't convert prospects into clients. I've distilled everything I've learned into practical, weekly email lessons that build systematically on each other.

Checklists

For conversion optimization and for picking your marketing channel.

Lists

Of hidden conversion killers that prevent prospects from buying from you. And tools that can help SaaS founders to be more effective.

Directories

A curated list of high-authority directories where you can list your software for free, putting you in front of prospects actively searching for solutions like yours.

ABOUT

Hey, I'm Will

I've spent 15+ years in marketing, including 5 years running my own SaaS startup, learning what works versus what burns money.

I've since worked with hundreds of SaaS startups and interviewed dozens of experts on my podcast (nearly 10,000 YouTube subscribers).

Without a strong marketing foundation, you’re fighting an uphill battle. You generate visibility, but most people just don’t seem interested in your product.

You try many different approaches and channels. You hire different experts. Marketing feels like a black hole for your energy and money.

Over time, you run out of patience and money, and the market may become saturated.

That’s how most startups go out of business. We experienced exactly that with our own SaaS in 2015.

With our email lectures, we guide you in the right direction. That way you can build a strong marketing foundation and reach profitability faster.

You will quickly see what holds your conversion back and what to focus on first. Each improvement strengthens all your marketing activities.

Over time, you can attract clients in a more predictable way. Once you know what works, you can scale it. Then you generate profits you can reinvest into your business, and your growth starts to snowball.

I don't have time for another course.

The playbook is designed for busy founders. Each lesson takes 20 to 40 minutes. And the goal is to save you time by showing you what to focus on, so you stop wasting effort on things that don't move the needle.

I've already tried marketing experts and nothing worked.

Most marketing and CRO specialists work within a narrow scope. They optimize what you give them. This playbook starts earlier, with your product positioning and offer. That foundation is often the missing piece.

I already understand marketing.

Marketing is a wide field. Most advice focuses on traffic and visibility. This playbook focuses on what happens after visitors land on your site, the offer, the trust signals, the conversion flow. That's where most early-stage SaaS startups have the biggest gaps.

My product is great. I just need better promotion.

That might be true. But founders are often biased toward their own product. Your target audience might not see it the same way. I learned this the hard way during my own SaaS years. The playbook will help you pressure-test your assumptions.